Studies indicate that California drivers tend to drop speeds when they are offered financial incentives to do so.  Further, a combination of financial incentives along with speed limit devices may help decrease speeding even further.  National Highway Traffic Safety Administration researchers collaborated with University researchers to study the effect of financial incentives in helping prevent speeding-related accidents.  There were 50 drivers aged between 24 and 39 in the study.  These drivers had about 5 years of driving experience each under their belts.

            As a portion of the research, those involved in the study were asked to drive vehicles that had been outfitted with an Intelligent Speed Adaptation Device.  These devices are unfamiliar to motorists in the United States, but drivers have found that these devices are increasingly becoming popular in Europe.  The device alerts a motorist when he’s driving above the speed limit.  This device can also be set up to provide an increase in fees when the vehicle is driven above the speed limit and those fees can be added to the cost of a rental car.

            This device works by integrating the GPS system with digital mapping to determine whether the motorist is speeding, and warns him either through an audible or visible alert, or a vibratory/haptic alert.  The vibration involves an alert through the accelerator that prevents the motorist from jamming down on the accelerator pedal further.

            The researchers in the National Highway Traffic Safety Administration study found that 45 drivers who were driving cars fitted with Intelligent Speed Adaptation devices, received a speed alert from the device.  Some of these drivers were paid a small financial reward if they drove within 4 mph of the posted speed limit between the 2nd and 3rd week.  If they drove above 4 mph of the posted speed limit, they lost the money.  There was yet another control group of motorists who were not given either the alerts, or any cash incentive.

            The researchers found that drivers who were given the cash incentive to drive within speed limits, were actually able to reduce the amount of time they drove 9 mph above the speed limit to less than 1%.  During the period of time in which they were not offered any cash incentives, they were able to do so only about 5% of the time.  In the control group, the motorists traveled 9 mph above the speed limit about 9% of the time. 

            There is at least one insurance company that is using a speed tracking device for their own use and tracking how their insured’s drive.  This device will tell the insurance company where you drive, how fast you drive and how much you drive.  They advertise this as a way to hold down premiums when it may in fact be a way to track what you do to increase your premiums.  You can decide how much of your private information you are willing to give to your insurance company and we ask that you consider when the last time was that your insurance company actually wanted to make less money off your premiums.  That tends to be a worthwhile question.

            If you have been involved in an automobile or motorcycle accident and need to talk to a lawyer we are available 24/7/365.  We are the Law Office of Guenard & Bozarth and We Can Help.  Call us at 888-809-1075 or visit us online at